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On the New York Stock Exchange, the movement of people today is small compared to a few decades ago.| Photo: Pixabay
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The emblematic scene that marked the financial market until just before the turn of the century was marked by hundreds of operators crowded together talking on the phone, some shouting, placing their bets on the best yields. In front of them, large screens with colorful letters and codes decipherable only by a small portion of the privileged and wealthy made that world even more glamorized. The digital revolution and the popularization of information democratized access to investment funds, allowing a greater number of people to participate in this scenario.
However, digital transformation has also brought new investment models, some of them even more discreet, silent and just a touch of the hand.
The internet is the working environment for new investors. | Pixabay
In some cases, they don't even need a physical space like the Stock Exchange. They are known by various nomenclatures such as cryptoassets, cryptocurrencies, startups, open bankings, among others that still cause a certain astonishment in much of the population.
Traditional investment funds, in turn, continue to exist and the number of investors continues to grow. A study by B3, the Brazilian stock exchange, showed that Brazil already has around 5 million individual investors. They are citizens who want to look for new ways to apply their resources and need guidance to know the investment possibilities that best match their profile.
ESG and “green investing”
But market demands have given new values ??to publicly traded companies. An example was the document Supertrends 2022, prepared by Credit Suisse, which brought together the six social “super trends” for the coming years.
The material gathers the business opportunities that should register growth and that investors need to follow up. All topics are related to the 17 Sustainable Development Goals (SDGs) of the United Nations (UN). These are “green investments”.
Companies with great potential for future growth are related to the themes: Anxious Societies (inclusive capitalism), Infrastructure, Technology, Gray Economy, Millennial Values ??and Climate Change.
For Marina Cançado, Head of Sustainable Wealth at XP Private and one of the professors in the post-digital course Financial Planning, Digital Investments and Market Trends at PUCPR, companies that are dedicating themselves to the ESG agenda (Environmental, Social and Governance or Environmental, and Governance) will attract the attention of investors as they are better prepared to deal with these issues and, therefore, are less vulnerable to fluctuations in the financial market.
crypto assets
Andrew Urquhart, from the Henley Business School at the University of Reading, is one of the professors in the post-digital course Financial Planning, Digital Investments and Market Trends at PUCPR. | Disclosure
Another hot topic concerns digital assets and the extent to which they can be a risky investment. One of the great future bets of the financial market, these investments have the advantage of not depending on schedule, time or place. They can be carried out from anywhere in the world, since their trading “environment” is the internet.
Professor Andrew Urquhart, one of the authorities on the subject and head of the Henley Business School at the University of Reading, points out, among the future trends, the creation of regulated and government-issued electronic currencies. According to him, it is a new, more digital, practical and efficient financial market model.
The difference between electronic currencies and cryptocurrencies, such as Bitcoin, for example, is that they are considered decentralized assets. In the PUCPR course, Urquhart teaches the module on Cryptoassets: Investment and Speculation.
Source: Gazeta do Povo


Mr. Alessandro Jacob speaking about Brazilian Law on "International Bar Association" conference

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